Our Programs

This course is an integrated approach to teaching the main topics in the core curriculum of an MBA program: Accounting, Finance, Strategy and Marketing. In addition, the business simulation used in this course is an excellent vehicle for teaching team-building and leadership as well as business acumen. Examples from a variety of industries, businesses, and countries will be presented to reinforce the learning of the key concepts and methods of analysis.

Particular attention will be given to the company sponsoring this program and the industry in which it competes. This course can be delivered over three, four, or five days, depending on the company’s requirements.

Outline of Topics to be covered

  1. Introduction
  2. Basic Concepts in Accounting and Finance
  3. Putting It All Together: Financial Ratio Analysis
  4. Cash Flow Analysis
  5. Financial Analysis of the Sponsoring Company and the Industry or Market in which It Competes
  6. Tools of Financial Analysis (Optional, if time permits)
  1. Overcoming the Hype and Noise in the Digital Era
  2. Being Customer Centric
  3. Learning Product Development
  4. Getting Customers to Love your Brand
  5. Sponsoring Company’s Marketing Strategy: Open discussion, possible team projects
  1. Defining Leadership
  2. The Influencing Leader
  3. The power of employee engagement
  4. Performance Management
  1. First impression is key to making instant connection – The moment of truth!
  2. Building instant rapport is crucial – It builds the foundation for a good experience!
  3. Competencies of a customer service provider – Six steps in A+ Customer Service!
  4. Critical needs of your customer – Massaging those feel good factors!
  5. Cross cultural awareness – Understanding cultural differences, behaviors, words and mannerisms!
  6. Guest Experience – A collection of happy moments shifts the experience from good to great!
  7. The total experience – Touch points that make up that “wow” factor!
  8. When service falters – Instant fixes and service recovery!
  9. Exceeding customer expectations – Delivering more than promised!

Conducted by Prof. Phil Young & Shirantha Peiris MBA

Phil Young is a corporate education consultant who designs and implements seminars and training programs in finance, marketing, and strategy and leadership. He has over 30 years of experience in this area of consulting as a course developer, instructor, and facilitator.

Phil was a Professor of Economics and Finance at Pace University in New York, where he taught in the MBA program for 25 years. He has also taught in executive education programs sponsored by Columbia University, The University of California at Berkeley, Thunderbird School of Global Management and Cornell University. He has also developed an online course in finance and economics for the University Of North Carolina Flagler School Of Management. He continues to be an adjunct professor for the Doctoral Program of the International School of Management (Paris).

He is the co-author of a major economics textbook, Managerial Economics: Economic Tools for Today’s Decision Makers, published by Pearson Prentice- Hall (2009, 6th edition.) The 7th edition will be published in 2013. He is also the co-author of The Portable MBA in Economics, John Wiley & Sons. International editions of this book have been translated into Chinese, Russian, and Spanish.

Phil received a B.A. from the University of Hawaii, a Master’s degree in International Relations from Columbia University, and a Ph.D. In Economics from New York University.

Shirantha is a Business Professional and Service Excellence Guru and founder and Managing Director of PDTI.

He has been in the aviation industry for over 30 years in different roles and has a wealth of experience in service excellence, performance management, leadership and business awareness.

Shirantha has trained people from over seventy five countries and made a difference in their approach to customers, demonstrating the right leadership as well as career progression etc. In this capacity, he also trains the banking sector in service excellence and leadership making a difference to many people.

Our Clients

Few of our prestigious clients who have taken part in MicroMBA program

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